Facebook announced that they had changed its name to Meta. And some of you may hear about the rumor: below means “dead” in Hebrew. Since I do not speak Hebrew, I do not know if it is true or not, but I will not be surprised, and here is the reason.
Many of you are familiar with the Toyota Vanessa model. And the model name is made in a combination of “Venture” and “Monza”. For me, as an English-Japanese bilingual, the sounds of Vanza hint at the Japanese word for toilet seat. People drive to toilet seats (Venza) while drinking coffee. Admittedly, Venza is not available in the market of Japan. I’m sure Toyota has no plans to sell this model in Japan or, if so, they will change the model name.
You will be amazed that there are many global companies that deal with very serious issues when it comes to brand and / or product names.
As simple as it sounds, the name of a product or brand is quite related to its sales. The product name is one of the most valuable assets a company can have to get more leads and sales. If you are in a storm because you need to give a name to a product or brand, then here are some things you must consider before you give it a name.
1. Relationships and coherence with the business
The brand or product name defines its purpose. It helps buyers understand the idea behind it. Therefore, always give a name to a brand or product in a way that relates to your business. Fancy names are indeed tempting, but if it does not match your business, you may end up confusing buyers.
2. Confirm its trademark
The name of the product should be checked whether it is responsible for a trademark or not. Near your launch, give a quick run of a global trademark. This will save you from the potential problems that may occur in the long run.
Also, do not forget to make sure that the pronunciation used in the market is similar to your brand or product.
3. Also consider other languages when naming your brand or product
The language is fascinating. Overseas, perhaps, you can see a word used as a curse, while here, it may mean something else. Therefore, to avoid such serious problems, try to do a quick global search to see if the name is appropriate and socially acceptable or not. This will help you avoid any problem that may arise because of problematic names.
4. Keep it catchy and understandable
This erroneous narrative that hard names are good should go now. Customers who buy a product or service do not have enough time to learn the difficult names you give to create an “elite” impression. People need something they can easily remember and conceive.
5. The name will remain forever
Do not be weird with your decision while naming your product or brand. Think wisely and see if the name will be worth it in the long run or not. Seeing a trend and naming your brand or product according to it can cause you embarrassment in the long run.
6. Seek advice
A little extra help is always good. Involve other people in decision making and seek their advice. It would be great if you could contact other marketing teams and have a global perspective on the name to avoid problems.
7. Do not cut corners
Naming your product or brand is a long process. No doubt in the middle of the road you will be tempted to cut the corner but believe me, it will bring you more of a spacious loss. In case you make an impulsive decision, you will have to invest again in logo printing and a lengthy manufacturing process. So, stick to the style and make sure to save time and money.
These are some of the things you need to consider before naming your product. There may also be additional factors that you need to look for before making a decision. With the shared tips, the world will be the stage for your brand or product.
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