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Change Management vs. Digital Transformation (With Examples)

I have seen defined business roles in ways that confuse many people because of the close ties to other roles. These may be the same roles you have asked for during...

The High Cost Of Not Knowing Your Target Audience

$ 37 billion is wasted on ads that fail to attract target audiences each year. Do you want to continue to spend money to attract consumers who are not interested in...

7 Things To Consider Before Naming A Brand Or Product

Facebook announced that they had changed its name to Meta. And some of you may hear about the rumor: below means "dead" in Hebrew. Since I do not speak Hebrew,...

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