Category: Marketing

5 Brand Pillars That Are The Foundation Of Your Brand

Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality and promotion. Brand pages help you define...

Easy Ways To Increase Brand Awareness Through Social Media

Social media has found many uses in the years since it first became popular with the public, and its importance shows no stopping signs. People use it for almost everything, and...

Resume Award Winners (TORI & WBRW)

The first list in each category indicates the candidates, who are listed in no particular order. Please keep in mind that our candidates and winners span the globe and will not always...

Brand Personality: The Most Loved Brands’ Secret Power

My dear friend, whom I have known for decades, has an amazing personality. She is fun (ready for a good time), outgoing (can easily engage in conversation with almost anyone) and...

#1 Rookie Mistake You Shouldn’t Make With Brand Messaging

Early in my career I worked for a large packaged consumer goods company that was not known for innovation. To make that happen, I was part of an innovation team that...

How To Leverage The Power Of Emotional Branding

People buy emotionally, even if they do not understand it, and then justify their decision rationally. in fact, 50% of brand experiences Based on emotions.Creating an emotional connection with consumers requires...

The High Cost Of Not Knowing Your Target Audience

$ 37 billion is wasted on ads that fail to attract target audiences each year. Do you want to continue to spend money to attract consumers who are not interested in...

7 Things To Consider Before Naming A Brand Or Product

Facebook announced that they had changed its name to Meta. And some of you may hear about the rumor: below means "dead" in Hebrew. Since I do not speak Hebrew,...
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