Category: Marketing

The High Cost Of Not Knowing Your Target Audience

$ 37 billion is wasted on ads that fail to attract target audiences each year. Do you want to continue to spend money to attract consumers who are not interested in...

7 Things To Consider Before Naming A Brand Or Product

Facebook announced that they had changed its name to Meta. And some of you may hear about the rumor: below means "dead" in Hebrew. Since I do not speak Hebrew,...

Your Pre-COVID Resume Isn’t Cutting It

Your resume before COVID does not cut it You have to get ahead of the curve when it comes to resume writing so today I share a resume writing tactic that will tip...

Watch Out for Career Marketing Firms – Personal Branding Blog

Someone in one of my job search network groups asked me to rate an offer he received from a career marketing company. He wanted my opinion because he knows I'm a...
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