Published: November 30, 2020 by Gillian Collins
It’s always a good time to maintain your career kit. You know you need to tailor your resume to a template and a generic cover letter for specific vacancies and keep your LinkedIn profile up to date, but how do you attract attention to create and build your personal brand? There are three online tools I use that I want to share with you because they are easy to learn and use quickly, and they are free! These tools are 1) LinkedIn’s advertising platform, 2) Canva’s graphic design platform and 3) professional photography from Unsplash.
The craft of a creative career kit
Look, do not only To say. You need to get used to the skills you have on paper prove Efficient use. And these ‘free resources’ are just what you need:
- Use LinkedIn to publish original content. LinkedIn’s advertising platform is a great way to achieve professional visibility. Beyond the links and creating your profile, creating active content for advertising on LinkedIn acts as a portfolio that enhances your interests in the LIS world. The feature works like a blog, and I encourage you to think about what you see as relevant to your expertise in library and information science. The profile you have on LinkedIn can display more than your digital resume. When you use the LinkedIn advertising platform, your work comes to fruition. Create new content for sharing on LinkedIn using the free feature you are given, the kind of action that seriously impresses networks and potential employers.
- Use Canva to design and create images. Canva is an all-in-one online graphic design. It’s perfect for presentations, creating content on social media, and other neat things that increase your knowledge of digital design. You can upload content for use, and you can download what you create in any file format. Even creating a banner for your LinkedIn profile, paying attention to you, and your personal brand. I can go on, but the bottom line is that everything you want and more is included in the free version! Canva allows you to make a visual statement. Learning to use it also adds “graphic design” as one of your tradable skills.
- Use Unsplash to find images. Unsplash offers free use of stunning photos, taken by professional photographers. There are so many reasons to use Unsplash as a professional tool. For example, I use it to find images that illustrate the topics in this blog, and recommend it if you are writing an article to publish through the LinkedIn advertising platform. Plus, if you’re so inclined, you can also create a portfolio in Unsplash to view your photos.
The Benefits of a Creative Career Kit
A resume and cover letter show your skills and how you use them. Your LinkedIn profile is a combination of the two, only shown to a wider audience. Get attention on LinkedIn’s advertising platform with articles on topics that integrate your interests and how you apply the skills you express because it makes employers interested. Canva is a brilliant edition of your career kit as a skill, and using it actively gives you the opportunity to create a personal professional presence. Adding photos from Unsplash always makes someone start reading and looking at your online presence.
You will see an initiative are you Going to change the game, and the employer who sees this initiative Will want you In their team.
A quick jot from Gillian
Most of all, I find that the ability to create is a powerful trait of success. Creating information is an extension of our studies, after all. It’s daunting to even think of adding “one more thing” to your schedule: running a blog, preparing social media marketing materials, finding photos … but it’s easier if you think of it as an extra experience.
LinkedIn Publishing Platform is free and already associated with your professional online presence. Canva has so many options for getting to know graphic design, and is so user-friendly that I want to turn it into a friendly bracelet. What drew me to Canva was that even the free version made me feel like a fancy professional graphic designer. I use Unsplash to locate the photos to add to the posts on my career blog, and find that creativity can be transferred from their original photographers to my motives.
You find success with your voice, so stand out with your LinkedIn account. You make an impression with impressive skills – so make full use of Canva. The story you tell may require influential images – so use unsplash to retrieve them. You never know what you might do, until you try it. Especially with these ‘free sources’.
Selected career opportunities
Assistant librarian and guidance. California Institute for Integral Studies. San Francisco, California. Submit on
Video Library Specialist. prophecy. Redwood City, California Submit on
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