How To Stay Relevant Without Becoming Overqualified

I always talk about the importance of staying relevant in your career. But for professionals, overtraining in a competitive job market is a real concern. So let’s make the difference between staying relevant in your career and being overly talented.

Here is an example …

@jtodonnell Reply to @deannaranger being overly qualified versus staying relevant in your business #Career #ShareTheMagic #EduTok #learnontiktok #careertiktok # Career Advice #third ♬ Original Sound – JT O’Donnell

To best explain the difference between staying relevant and being overly talented, I’ll give you an example.

Imagine you decided to become a digital marketer when Facebook was created. You did really well in breaking into Facebook advertising and everyone came to you for this skill and you were hired by a company to do their Facebook advertising. Then, as Facebook grew and grew, you continued to focus on how to use Facebook to help a company make money. But during that time, Instagram is coming, and suddenly you can not make the kind of money you earned on Facebook. Marketing campaigns no longer work. The market is overly saturated. So what does your company do? They released you because they do not want to spend more money of this kind on Facebook, and they hire someone who knows what they are doing on Instagram.

This is where you become over-qualified and remain irrelevant.

Now, the person hired to post on Instagram is starting to learn everything he needs to know about Instagram. Instagram is getting really, really big, and suddenly they can not compete with competitors on this platform. So the company lets them go because now they have hired someone to spend money on advertising on TikTok.

This is what happens when you do not stay relevant by developing skills in your career. You become overly talented for skills that are irrelevant and no longer in demand.

Staying relevant is knowing when you need to diversify your expertise, when you need to turn around a bit in a different direction to stay relevant in your market. These are the tools and experience needed to do the innovative things. If you do not work continuously on staying relevant in your career, you risk overtraining for one skill set, and without further offering to companies, they will not want to pay you the salary you think you deserve.

Bottom line

Too many people feel comfortable at work, especially when their company continues to give them money to do the job well. Your company gives you money to keep you there as long as they need you. But one day you are going to wake up and your set of skills will no longer be relevant.

All work is temporary. You’re a commodity. The market is saturated with people like you, and you do not want to be seen as overpaid for what you provide. It happens every day in business, so you can not continue to focus your expertise in one area and continue to make a bigger and bigger salary and think it will stay that way. You need to stay relevant. Otherwise, one day you will wake up and be overly talented.

If you need help staying relevant in your career and effectively marketing your skills to employers, you have come to the right place.

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