When you start looking for a job, something to consider is your personal branding. Your online presence and persona are available to more than just your friends and family in the digital age. For thousands of generations and generation z, online presence is nothing new.
Learning how to use this element as part of your job search can be helpful, especially in a world where all it takes is a simple Google search to find out information about a person.
Here we will discuss what personal branding is, why it can add to your marketability in job search, and some tips to help guide you:
What is personal branding?
Personal branding is the way you present your unique characteristics for the world to see. Think of it as marketing for yourself. Before the Internet, this was usually achieved through a resume, cover letter or business cards. Today, however, there are plenty of platforms and resources for creating your personal brand.
Most people hear personal branding and think about social media influencers, but marketing yourself is essential in any career path!
Social media is one of the most effective forms of personal branding nowadays, and employers use personal social media pages to filter candidates. In a study of 100 recruitment managers done by LiveCareer In 2021, 80% of respondents revealed that they filter candidates through social media before being hired.
According to the survey results, 66% said they look at your main posts, 63% look at your “maybe” section, 60% look at your photos, 43% look at your comments below other posts, and 25% look at other profiles you Follows them.
Knowing that future employers will test your social media means you need to consider what you are advertising and responding to, but it is also an opportunity to market yourself as a leading candidate.
Why is it useful?
Personal branding is a helpful component when looking for a job because it is just another way to impress employers. Often, a staff member will look at your online presence before deciding with whom to interview, so a solid personal brand can help you put a foot in the door. In addition, making a good impression on employers before you meet with them can be critical to a highly sought-after position.
Building a career Surveyed over 1,000 HR and human resources managers to discuss their perspectives on personal branding and its value. The results of this survey provided some valuable data on how employers employ this information.
One significant finding was that 70% of employers reported that they research job candidates through social media. And of those who did this search, 57% stated that the results made them choose No Hire specific candidates.
What if you do not have an online presence? This is something that employers also take into account. According to the 2018 survey, a lack of social media does not necessarily deter recruiters, but 47% said it reduces their chances of calling a candidate for an interview due to lack of information.
An easily accessible personal branding method gives you control over the image that recruiters see. This gives you a chance to highlight your strengths before you sit down for an interview. In turn, this gives you a chance to be memorable and make a strong first impression.
Where do I start?
Personal branding does not have to be complicated. There are many resources available, both for free and for purchase, that can help you establish your brand.
In a 2021 survey, LiveCareer found that the top digital resources used for personal branding were LinkedIn, Facebook and Instagram.
The majority of respondents (68%) said that job seekers need a LinkedIn profile in 2021, and 75% said that keeping an active and up-to-date LinkedIn page will help candidates pay attention to employers. To make your brand stand out more, you may want to consider upgrading to a premium account because 84% of recruiters surveyed said it was critical to optimize your site presence.
Although not designed for specific job search, sites like Facebook and Instagram also have high success rates for connecting candidates and employers. According to LiveCareer, while 10.2 million job applicants claim to have found their job through LinkedIn, 18.4 million reported finding their job through Facebook. Even Instagram is getting into the recruitment process.
But do not forget the old fashion options. Business cards still prove to be effective in sharing your brand and can even help as a tool to connect when meeting people at events or conferences.
Effective personal branding tips
Keep it clean
The first tip to keep in mind when creating or editing your social media is to be genuine and professional. You need to keep your posts positive and avoid “red flags”. For example, in the LiveCareer survey, the following red flags on candidates’ social networks deter recruiters:
- Discriminatory remarks regarding race, religion and gender
- Provocative or inappropriate content
- Information on drug or alcohol use
- Defamation of previous employees or co-workers
- Extreme political views
- Vulgar language
Avoiding these behaviors means not sharing and engaging in memes and posts that contain this content, even if they seem harmless and funny to you. Maintaining high standards and values will make you more marketable to employers and you will see that you belong to their company.
Tell your story
You should use personal branding to tell your story. According to the CareerBuilder survey, 37% of employers who responded hired candidates because their online profile included information or skills that matched the type of job the candidate was interested in. And 31% hired candidates because their branding presented a wide range of interests.
You should also consider making professional connections on these sites to expand your credibility and the list of possible referrals. The people you network with become part of your story.
While it may feel awkward to brag about yourself and your skills, this is the exact place you need to be. After all, a CareerBuilder survey revealed 26% of respondents hired candidates because they provided a list of their awards and accolades. Furthermore, 31% of the recruiting managers expressed that they chose the candidate because they got a good sense of the candidate personality from their personal branding and felt that they would fit in well with the rest of the team.
Finally, one of the most important steps to keep in mind is to be consistent. Just polishing one or two of your social media accounts does not guarantee that a recruiter will not find the rest. Make sure none of your online accounts contain items that could harm your image. Check everywhere you are mentioned online and use the privacy settings for accounts you do not want them to see. But keep in mind that too many privacy settings may seem suspicious to recruiters.
Personal branding does not have to be crucial, but you should consider your image that you want potential employers to see. Taking the time to polish your social media can make all the difference in getting this dream job!