Everything is digital nowadays. You probably switched to sending regular email campaigns to update students years ago. Unfortunately, your outdated newsletters probably go in the trash, and students will likely open the links buried in career resource pages.
Even the best intentions to engage with students may fail if you do not keep pace with the technology and expectations of today’s job seekers. The good news is that you may not have to do more to get their attention. You just have to do it differently. And sometimes less is more.
Here are some ways in which you can create career resources for students:
Keep it simple
Everyone is busy. The preoccupation is a major contributor to student attrition as prospective graduates try to juggle lessons, internships, jobs, family, social life, and critical job search. Basically, anything you do that threatens to consume more of their precious time is going to be on fire, indefinitely.
If you can make your services valuable in the simplest and most efficient way possible, you will be a key asset to students. Even more so if your hacks save them more time!
Browse your information pages, long newsletters and scary lists of job-seeking tasks and determine a way to make the information consumable for busy students. For example, you can save your email check-in once or twice a week with just a few quick job search tips and career resources.
Timing is everything, so try to make sure the information is relevant to what students need to do / prepare for right now. You may also want to see if you can get a pulse on the best times for students to open and respond to your posts by using analytics to track your posts. You will see the hours of the day they open messages, how far they scroll through your content, and what they click on so you can create content that employs them long enough to get the message across.
Use video technology
Quick video updates are a great way to keep in touch with students in person. Sending a 30-60 second video of yourself explaining how to use a new job search app or filling out registration information for a networking event ensures that your message is fully received while taking up the least amount of time.
Opening your services to virtual meetings makes you accessible and convenient as a recommended resource for students as well. Consider adding a link to your diary so students can join a 10-minute video session to ask questions about their resume or practice interviewing.
You can add video tutorials to your school career page to get information students need to know to strengthen their job search skills and interviews as well. You can create a complete video library that students can review before making an appointment with you while making better use of your time by focusing on answering more advanced questions.
Add links / reminders to calendar
Optimize ways for students to keep track of updates and items in their job search / graduation assignments by setting up quick links in your emails that allow you to add assignments to their calendar with one click. You can configure these links easily using tools like Add an event Or send them with timed updates in easy-to-use apps like MailChimp.
These guidelines may be all your students need to stay involved in the career resources and events you have arranged to help them get going after graduation. It’s worth repeating, sometimes less is more.