The Impact of Feedback on Your Personal Brand – SJSU

Published: March 10, 2021 by Gillian Collins

Your professional reputation, also known as your “brand”, is the foundation of the foundations in your career kits and long-term career development strategy. And since everyone forms an opinion about us during every interaction we have, it’s not that we can just decide to ignore this whole brand. It is best to take responsibility for how others see you to ensure they see you
True are you.

Personal brand evaluation

How do you understand your existing brand? With personal brand evaluation, or PBA! Based on the words of those who know you and have seen the things you might miss when you think of yourself, PBA will allow those who know you personally (and know your best personality) to help you understand how the world sees you.

Shouted to Scott Brown!

The personal brand assessment exercise is covered in INFO 282 Marketing your LIS skills in a networked and changing world. Taught by Scott BrownThis eye-opening activity shows how are you Made an impression on others. I gained a better perspective on how others might perceive me, as well as strengthening self-confidence and motivation.

PBA Procedure

The following is an overview of the PBA process:

  • Who to contact. The people you can get the best feedback from are friends, former mentors you stay in touch with and have worked with a lot, and co-workers or bosses (at least three or four people). I recommend contacting you by email (after you have first created a Word doc template that explains the exercise you can send them if they agree to help. Pay attention to their time, as they will be yours.
  • Your best. It’s natural that this step might seem a little awkward (because asking for positive feedback can feel weird), but that’s exactly what you’re going to do: Ask them to tell you what they think are your best qualities. You may need to cast a wide network, but make sure those you contact will know you fairly well and be able to provide feedback based on experience. And do not worry about casting; Remember that people who have agreed to do this exercise with you really want to help.
  • Categories, not questions. You do not ask questions. You ask the person to place objective and unsolicited responses (at least two) under the categories – an explanation in the document that this process connects the honest, objective and positive qualities that you do not necessarily see for yourself.

The reason this feedback is so valuable is that often the good in you is reflected in your interactions with others you respect and with whom you have a history of consistent interactions. They know you, and they will have a lot of great things to say!

PBA Categories

The nature of the PBA is objective. In other words, instead of just asking for a general impression, BPA organizes your participants’ feedback into four specific categories:

  • personal. Personal traits that you have presented and that connect you with them. They interacted with you and impressed you on this level.
  • professional. Interactions that may only apply to bosses, coworkers, and academic mentors you have worked with.
  • Values. The qualities you present as values ​​are evident in your actions and in the way you approach things. Sometimes we have a “code” that we follow. These people have seen you demonstrate your values ​​in your conduct. The conduct you present is the impact you create every day.
  • strength. At your best, at your best, even when you are not paying attention – you have excellent skills, and these people know them. Sometimes, it’s really hard to understand more than why you can do something right – context is everything. Maybe you have strengths that seem so ordinary to you that you take them for granted, while those same characteristics have blown the socks off the people you turn to. Remember, these are the people who watched you face the world unparalleled.

Together, these feedback categories can work together to describe a set of positive characteristics that define how others see you – which he Your brand. When you create a self description for, for example, your resume, LinkedIn summary, handshake profile statement or even when you are preparing for an interview, you can feel confident in that description because it is based on what others have said about you.

Why might their self-esteem be different from your self-esteem? Because the eyes of others see beyond what you see – and these people see it You are amazing.

A quick jot from Gillian

When I did my own PBA, I reached out to people I hoped could share their authentic sense of who I am in the world, and I managed to get four amazing people to help me. Their responses to my PBA have given me insight, including where I excel as a person.

Little by little I noticed the trends in the feedback I received. Features that helped shape a concrete, authentic and safe personal brand.

I was able to see myself through the eyes of those I am
assessment. Through it, I am See their respect for me. they know My best self Well – and was introduced its to me.

Additional resources

Selected career opportunities

  • Librarian Media Assets (Media Support Services). Mayo Clinic. Rochester, MN Full time. Submit on
    Mayo Clinic website

  • Expert (Metadata). Academy of Arts and Sciences Film, Cultural Equality and Inclusion Project. Hollywood, California Full time. Submit on
    Company Website

Mark your diary!

ASIS & T: What I wish I knew in guiding the student chapter of SJSU ASIS & T

  • date: Wednesday, March 10, 2021
  • time: 18:00 – 19:00 (Pacific time)
  • a place: To register
    To attend this zoom event

SAASC: A Reel Look: The UCLA Film and Television Archive Collections Under the auspices of SAASC and the UCLA Film and Television Archive

  • date: Wednesday, March 24, 2021
  • time: 18:00 – 19:00
  • a place: To register
    To attend this zoom event


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