Watch Out for Career Marketing Firms – Personal Branding Blog

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Someone in one of my job search network groups asked me to rate an offer he received from a career marketing company. He wanted my opinion because he knows I’m a career coach.

A cover letter to his proposal opens with an aggressive tone announcing the fact that the firm works with fired executives from prestigious organizations, academy members, association representatives and a variety of clients, from young people who have just graduated from college to adults. With occupations in each industry and covering each income range. Basically – but without saying so – the ministry said it is appealing to anyone who has money to pay!

The following five pages described the office services in a very attractive way for someone in transition. And we all know that when someone, for example, is desperately hungry, anything that looks like food looks delicious and tasty. The firm has set its own fee – which is usually 5 percent of the client’s highest earned income (think how much that will be for you!). Then there were complementary services – provided at an additional $ 500 each. In order to activate the agreement it was necessary to sign it and accompany it with a deposit. If the customer is not satisfied with the plan within two weeks, the agreement states, the company will rework the material. However, at this point, your money is gone forever.

The firm has registered offices in various cities around the country, so I tried to research the company a bit more. My research led me to a resume writing service. Next, I googled the company name – and searched other search engines as well – to try and learn something about the offer / signing agreement as a manager. I would expect a person with such a heavy responsibility (after all, the company claims to have offices in more than half a dozen cities) to have at least a presence in cyberspace as well. But no, not even LinkedIn has revealed the seal.

There have been, and still are today, of course, many similar career marketing companies. I learned about them either through my circle of acquaintances or because they gained their fame through the media report that they were sued and shortly thereafter closed their gates. Of course, unfortunately, those who paid for such services remained high and dry.

As a professional career coach, I say unequivocally that anyone in transition should get help finding their job. Why do you say? Because finding a suitable job is a very competitive task. Those who get professional help leave the rest behind. It is not easy. It is up to the job seeker to seek this help by asking others for his opinion and recommendations. Job search network groups such as those listed in landingexpert.com Can provide information, as can an online search for personal training services through LinkedIn or Google. Generally, such personal career coaching services are your best bet because they are more individual and because the typical fees are significantly lower.

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