When to Use the Open to Work Banner on Your LinkedIn Profile

LinkedIn released its Open to Work banner in 2020 in response to the record number of workers fired from their jobs due to the economic shutdown associated with the plague. Designed to give job seekers an advantage within them job search By informing their network about their availability for work, this is still a feature that can be accessed today for those who want to publicly publish the gospel about their search.

The decision to use it or not should be tailored to your overall professional goals and be just one part of your overall campaign strategy in your career. Just because an existing feature does not make it right for everyone, but consider if it can give you an advantage and speed up your search results.

Four ways in which the Open Job feature can provide an advantage to your search

  1. You are unemployed or soon and feel the urgency to leverage all the tools at your disposal immediately and simultaneously.
  2. You are completely transparent about your desire to find a new job.
  3. You want to signal to recruiters that you are available to start a new task faster than others who will have to work for a notice period with their current employer.
  4. You enter the job market following a career break and want to generate interest and gain momentum around your return.

Four ways the Open Job feature can interfere with your search

  1. You are actively employed, and your boss does not know you are performing other roles.
  2. You rely on the banner and message associated with your network to be the basis for your search.
  3. Your profile and messages focus on your unemployed status versus the reason an employer needs to hire you.
  4. You keep the banner too long and any activity it may create in the first few weeks has dried up.

Build the message of your value proposition strategically

When asked as a career coach whether I recommend using the Open to Work banner or not, I always answer, “It depends.” And refer to the list of considerations I have just described.

I also suggest that regardless of whether or not you decide on banner activation, that focusing on your value proposition versus your employment status is always the best strategy, so consider the following:

Six ways to use LinkedIn to convey your value proposition

  1. Create a personalized, keyword-rich title. Think beyond the default setting of your current job and customize a unique title that shows the best of what you bring to the table. This is the introduction to your profile, so be creative, but keep it focused on your value and your purpose.
  2. Fully open the About section and tell your professional story. Instead of copying and pasting elements of your resume, use first-person voice to take the reader on a compelling journey and entice him to want to learn more about you. Avoid using long paragraphs and instead, make good use of the white space to improve reading.
  3. Build all your employment experiences. Help visitors to your profile learn more about the scope of your responsibilities at work and your most important accomplishments. Discretion is the key here; Take credit for what you have done but be careful about sharing proprietary or confidential information.
  4. Take credit for all 50 skills available. This section is a great opportunity to call on the strongest skills that make you an ideal candidate for future positions you want. Leaving skills on demand can be a missed opportunity to be found for a job that requires what you have to offer.
  5. Use the section shown to enhance the visual appeal of your profile. This section is ideal for showcasing personal accomplishments, memorable professional experiences, high-performance posts, podcast recordings, media interviews you have done … it can be very influential for a viewer on your profile to quickly see some of the amazing things you have achieved, and they can still read in depth to learn more.
  6. Ask for recommendations for posting on your profile. These are wonderful because like References, They allow other people to confirm what you say about yourself and can influence decision makers on your behalf. Recommendations can come from a variety of sources. Think about who would be willing to share his positive reflections on you and ask.

Your ability to address the employer problem is what will get you to work and being unemployed is not a certification for future work, so consider whether using the job opening feature is appropriate for your situation. Creating a fully customized LinkedIn profile is an outstanding way to communicate your value proposition at every stage of your career.


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