Successfully running an employer brand is about thinking globally for this 352-year-old science and technology company, driving progress.
Merck Group is dedicated to advancing human progress through science and technology. It’s a lofty mission and one that her team takes very seriously, especially employer brand leader Chris Dinwiddie.
You appreciate the curiosity
Merck Group’s EVP, “Bring your curiosity to life,” has two meanings for Dinwiddy. It invites employees to cultivate their curiosity, but it also encourages employees to direct that curiosity to improve life on Earth. Curiosity isn’t just a quality of a great hire; It’s a skill that helps Merck Group make the world a better place.
Curiosity is also driving the employer brand team’s investment in its ambassador network. With so many markets around the world (including China, the US, Germany and others), Dinwiddie understood the importance of cultivating one-on-one relationships with regional hiring managers and showing interest in their unique region.
You stay innovative
When courting an in-demand demographic, filling a specific role type, or launching a campaign, the employer brand team relies on SAP SuccessFactors tools and custom landing pages. They keep a close eye on their Google Analytics and other sources of quantitative data, while tracking more qualitative feedback (candidate comments like “I didn’t know much about you before I applied” or “I’ve seen your brand around”). measure success.
The team is also trying out a new tool to aid in collection Content created by employees: An app called PathMotion, designed specifically to help candidates connect with employees.
You prioritize people
“The recruiting industry has moved away from the corporate and polished in recent years,” notes Dinwiddie. Now, candidates are more responsive to honest, authentic and sincere messages.
For Dinwiddie, it is person-centered and End-user-centric culture It is the key to what makes it a great place to work and an easy employer to promote. Describing his experience at Merck Group, Dinwiddie offers the same kind of honesty he encourages in brands: “My job is really special. I work for a brilliant company—and I’m not just saying that because I’m getting paid!”
Follow Chris DinwiddieThe employer’s work in the brand, connect with him on LinkedIn. For help gathering data and insights you can act on to improve your company, Be in touch.
